Hearth & Hand by Magnolia at Target

Find my favorite pieces from Joanna’s new Hearth and Hand by Magnolia collection, sold exclusively at Target. Updated for the new collection – Spring 2024. 

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In 2017, something big happened at Target. Joanna Gaines launched her collection called Hearth and Hand by Magnolia.

I still remember when it launched and what a huge deal it was. You had to be living under a rock not to hear about it.

Since then, they’ve released updated collections each season – each with a fresh and trending look. I actually LOVE the line. As if we need another reason to shop at Target, am I right?

The best part? The entire collection is ACTUALLY affordable. I feel like sometimes people say a vase that’s $90 is affordable. Yeah, that’s not my idea of affordable.

So, the price points are super reasonable, which is a win-win. If you’ve ever been to Magnolia Market in Waco, TX – it is like going there, but actually being able to buy more than a hand towel.

Is Hearth and Hand by Magnolia farmhouse style? 

You could probably call Joanna Gaines the queen of farmhouse style because she definitely can be credited to the insane popularity of the style. The rustic farmhouse home decor style literally took the country by storm when their HGTV show, Fixer Upper, was on the air from 2013-2018. 

However as the years went by, her style shifted to more of a modern farmhouse look. Even now Joanna’s style has evolved into a traditional feeling, classic look with still plenty of modern farmhouse vibes. 

Chip and Joanna have gone on to create several brands – everything from their own paint line (check out my favorite Magnolia HOME paint colors here) to a real estate company and a magazine.

The Hearth and Hand by Magnolia brand feels like it’s not farmhouse-in-your-face style. With every seasonal update, the line is fresh and current. It is a bit of a chameleon because the products fit with so many different interior design styles. 

What types of products are in the Hearth and Hand Magnolia line? 

• Home decor pieces: candles and candleholders, wall art, wreaths, coasters, bookends, faux plants and trees, florals, mirrors, curtain rods, tissue box covers, decorative bowls and trays, throw pillows, vases, home accents like clocks
• Furniture: plant stands, coffee tables and side tables, armchairs, dining tables, nightstands, benches and ottomans, sofas, storage cabinets, dining chairs, bookcases, media consoles, bar stools, console tables, headboards, sideboards
• Kitchen & dining items: tableware, serveware, glassware, bowls, silverware, table linens, fruit bowls, measuring spoons, mugs, cookware, kitchen scales, canisters, napkin holders, kitchen towels and potholders
• Rugs: doormats, area rugs, bath rugs
• Lighting: table lamps, task lamps, ceiling lights, floor lamps, vanity lighting, wall sconces, chandeliers, pendants
• Cabinet hardware: drawer pulls and cabinet knobs
• Storage: baskets, storage bins, wall shelves and hooks, caddies, storage racks, storage benches, laundry hampers, paper towel holders, mug rack, canisters
• Bedding: comforters and duvet covers, coverlets, throw blankets and pillows, bed skirts 
• Bath: bath mats, towel hooks and bars, shower curtains, bath canisters, bathroom trays, bath towels and hand towels, soap dispensers, bathroom tumblers, wastebaskets
• Seasonal toys: these vary based on the season – everything from adorable wood toys for pretend role play and dollhouses to games and puzzles
• Collaborations and partnerships: Hearth and Hand also collaborates with other brands to release products in certain colors that fit their style – like KitchenAid mixers and the super popular stainless Stanley cups

Expert tips for shopping the Hearth & Hand Collection

• Items can sell out – When the latest collection drops, popular products can sell out quickly! So if you see something you like, snag it while you can. 
• Release dates – Based on previous year’s launches, you can expect these dates:
  • Spring – launches in late December
  • Summer – launches in April
  • Fall – launches in late July
  • Holiday / Christmas – launches late September/early October
• Did you fall in love with a sold-out item from the current collection? Don’t worry! It may be restocked. You can sign up for restock alerts on Target’s website by entering your email address. 
• Do you want an item from an old collection? If you find something you’ve gotta have from a previous collection, you may still be able to find it sold elsewhere from resalers. Try Googling the product’s name or looking directly at Amazon, Poshmark, Etsy, or eBay. 

The best options from Target’s Hearth and Hand by Magnolia: 2024 Spring Collection

The current Spring 2024 collection launched in December 2023 with a couple more products released in 2024 in January and February.

Below you’ll find my favorite picks of the latest collection. From furniture to throw blankets, there’s a little bit of everything here.

If you want to see these items in person – hop over to your local Target stores. But if you’re like me, you’d much rather go shopping from the couch in your living room, right?

Note: Most of the products get completely refreshed every season, so the products are always changing. I’ll try my best to remember to come back and update this article seasonally every season when a new collection drops.

Some of my favorite picks from previous collections (most are no longer sold, sadly)

Plus, there’s always a ton of brass decor. I would probably decorate my entire house in brass right now I love it so much. The brass centerpiece was definitely one of my favorite items from their first Magnolia Christmas collection!!

Which item was your favorite? Do you have any of the Hearth and Hand by Magnolia products in your home?

*This article was originally published in November 2017, when the Hearth & Hand brand launched. It has since been updated, most recently in January 2024.*